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Where Are They All Coming From? A Look at Who’s Visiting Naples in 2025
Robert Desiano
June 04, 2025
Where Are They All Coming From? A Look at Who’s Visiting Naples in 2025
Date: June 4, 2025
NAPLES, FL —
Naples continues to attract visitors from across the U.S. and the globe, and recent tourism data for the first half of 2025 reveals some key patterns about who’s fueling the region’s travel economy.
Over 1.5 million travelers came to Collier County in the six-month span ending in March—an increase of more than 1% compared to the same period last year. The vast majority are domestic travelers, with a strong showing from familiar states and metro areas, but international visitors also remain a valuable piece of the pie.
🌎 Where in the World Are Naples Tourists Coming From?
Most visitors to Naples hail from within the United States. The Midwest leads the way, followed by the Northeast and Florida residents traveling within the state. International travel makes up a smaller—yet meaningful—portion, with European countries leading that segment.
Here’s the full breakdown of visitor origin by region:
Region | Visitors | % of Total |
|---|---|---|
Midwest | 456,600 | 31.1% |
Northeast | 336,800 | 23.0% |
Florida (in-state visitors) | 259,200 | 17.7% |
Southeast (excluding FL) | 172,100 | 11.7% |
Europe | 77,800 | 5.3% |
Canada | 75,400 | 5.1% |
Western U.S. | 56,000 | 3.8% |
Central & South America | 17,800 | 1.2% |
All Other Areas | 15,600 | 1.1% |
🇪🇺 European Tourism Snapshot
Germany and the United Kingdom continue to be the two dominant countries sending tourists to Naples from across the Atlantic. Together, they make up the majority of European visitation.
Country | Visitors |
|---|---|
Germany | 32,900 |
United Kingdom | 24,700 |
Other European nations | 20,200 |
🇺🇸 Top 12 States Feeding Naples Tourism
Not surprisingly, Florida itself sends the most visitors to Naples, but Northern and Midwestern states continue to provide a steady flow of travelers. Ohio and Illinois round out the top three.
State | % of Visitors |
|---|---|
Florida | 17% |
Ohio | 8% |
Illinois | 7% |
New York | 6% |
Indiana | 4% |
Michigan | 4% |
Massachusetts | 4% |
Pennsylvania | 4% |
Minnesota | 3% |
Connecticut | 3% |
New Jersey | 3% |
Missouri | 2% |
🏙️ Metro Areas Sending the Most Visitors
Drilling down even further, tourism data shows Chicago leading as the single most common metro origin for visitors to Naples, followed by New York and South Florida’s Miami-Fort Lauderdale region. Several Midwest and Northeast metro areas also make the list.
Metro Area | % of Visitors |
|---|---|
Chicago | 8% |
New York City | 7% |
Miami–Ft. Lauderdale | 5% |
Cleveland–Akron | 4% |
Boston | 4% |
Fort Myers region | 4% |
Indianapolis | 3% |
Cincinnati | 3% |
Philadelphia | 3% |
Tampa–St. Petersburg | 3% |
Detroit | 3% |
Minneapolis–St. Paul | 3% |
🚗 Why It Matters
Understanding where visitors are coming from helps local businesses, real estate developers, and tourism officials refine their outreach, events, and marketing. With the Naples area experiencing ongoing population growth and expanding tourism infrastructure, these insights are more valuable than ever.
NNN will continue monitoring tourism trends throughout the year. Stay tuned for our next update in the fall season.