North Naples Divided as Paraiso Beach Club Proposal Moves Ahead

Planning Commission Gives Go-Ahead for Private Club

A new chapter may be unfolding for North Naples’ coastline: the Collier County Planning Commission has given unanimous approval to the proposed Paraiso Beach Club, a private beach club slated for the Vanderbilt Beach area. The recommendation, shared via Naples News and Naples Golf Guy on Facebook, positions the club as a high-end, beachside amenity for members only. While supporters celebrate it as a potential local jewel, plenty of residents are sounding the alarm over what it could mean for public access and community character.

What’s Behind the Club’s Appeal

Proponents of the Paraiso Beach Club praise its potential to raise the bar on amenities. The club is pitched as an exclusive retreat offering curated beach experiences—something they believe could attract more affluent visitors and enhance the area’s prestige. With planning commission approval secured, the proposal will now head to the county commission for final review, possibly opening its doors as early as 2027.

Resident Concerns Cast a Long Shadow

Among the community, the reaction is far from unanimous. Many long-time North Naples residents are concerned that the club could limit public access to sections of Vanderbilt Beach that are currently open to all. Some worry about escalating traffic, erosion, and the creation of an excluded coastal enclave.

What Comes Next

With planning commission approval in the rearview, the next step is the Collier County Commission. That board will weigh community input, coastal regulations, parking logistics, and public access concerns before approving or denying the project. If it passes, the Paraiso Beach Club could transform sun-and-sand outings in North Naples—and not without stirring the coastal status quo.