Naples Market Balances Inventory Gains with Steady Sales

Naples’ housing market is moving through summer with a mix of stability and subtle shifts, according to the July 2025 report from the Naples Area Board of REALTORS® (NABOR). Behind the numbers is a familiar story: buyers continue to pursue property in Naples, while sellers are adjusting expectations to keep pace with today’s conditions.

Inventory and Pending Sales

Total inventory stood at 5,224 homes in July, up 11% from a year ago. Yet despite more options, supply has been gradually tightening since March’s high of over 7,400 listings. Pending sales surged nearly 20% year-over-year, a sign that buyers are stepping back into the market as summer unfolds.

Single-family homes stood out with a 30% increase in pending contracts compared to July 2024. Closed sales also reflected that demand, rising almost 13% to 354 homes. In contrast, condos cooled, with closed sales dipping about 9% and prices sliding more sharply.

Price Movement

Median closed prices adjusted downward, landing at $575,000 overall in July — a 2.5% dip from last year. Single-family homes saw a steeper 6% drop to $670,000, while condominiums slid 10% to $422,500. Even with those declines, values remain well above pre-pandemic levels, keeping homeowners in a strong equity position compared to 2019.

Market Dynamics

Homes are taking longer to sell, with average days on market now at 102 days, up nearly 26% from last summer. At the same time, sellers are showing more flexibility, with nearly 1,300 price reductions recorded in July. On average, homes closed at 94% of list price, suggesting negotiation is back on the table.

Hot Spots: Beachside Bounce

The Naples Beach area (34102, 34103, 34108) was a standout, posting an 82% jump in single-family closed sales compared to July 2024. Increased summer activity pulled down supply there from nearly 15 months to just over 12 months — still high, but moving toward balance.

Equity and Outlook

While some statistics might look like a slowdown, the broader picture remains steady. Naples’ market is holding value better than many across the country, supported by cash buyers (nearly half of all July purchases) and strong lifestyle demand. With interest rate discussions leaning toward cuts, buyers who have been waiting may push in sooner, which could put upward pressure on prices again.

For sellers, the key remains pricing realistically to attract offers. For buyers, the expanding inventory means more choice — and the potential to negotiate.