Naples Apartment Rents Take a Breather — Listing Prices Drop Significantly in 2025

In a notable shift for one of Florida’s priciest rental markets, apartment listing prices in Naples have dropped significantly compared with a year ago. A new rental price analysis shows the median list price for apartments fell about 14% from last November’s $3,800 mark.

The trend reflects easing pressure in a market that long ranked among the most expensive in the state. Some local housing analysts point to increased inventory, slower seasonal demand, and broader regional shifts in Southwest Florida rentals.

For renters who spent much of the past few years grappling with skyrocketing rates, this uptick in affordability, even if modest, is welcome news.

What We’re Seeing on the Ground

Across Naples, listings that once held at premium prices are now trending lower. One-bedroom units that dominated the high $3,000s a year ago are increasingly priced closer to midrange figures, prompting more choices for renters who previously felt priced out.

The downtown and Old Naples markets still skew high due to desirable locations, but the overall trajectory is toward more competitive pricing, particularly in North Naples, East Naples, and Naples Manor rental corridors, where inventory has grown, and demand has slightly softened.

This shift aligns with earlier 2025 data showing rent dips across Collier and Lee counties, where an oversupply of newly built units has tempered price spikes.

Why Prices Are Falling

Several contributing factors are at play:

• New Construction Supply: A wave of recently built apartment complexes has increased rental inventory, giving renters more choices and landlords more motivation to price competitively.

• Seasonal Demand Fluctuations: Naples’ rental market is highly seasonal, with winter “snowbird” demand peaking through spring and easing into summer and fall, which can soften price growth year-over-year.

• Regional Ripples: Broader regional rent pressure in Southwest Florida has eased somewhat after several years of double-digit climbs, giving mixed signals to landlords and tenants alike.

What It Means for Renters

For people searching for apartments in Naples today, the cooling market offers a rare moment of leverage. Renters are seeing:

• More listings to choose from

• Reduced asking prices on units that sat vacant longer

• Room to negotiate lease terms and move-in incentives

Local housing advocates caution, however, that Naples rents remain high relative to national averages — even with recent decreases. Those working minimum-wage or entry-level jobs can still find affordability out of reach without higher local pay or roommate arrangements.

Landlords’ Lens: Adapting to Change

While renters may cheer the price dips, property owners are adjusting strategies. Some are offering:

• Shorter lease promotions

• Reduced security deposits

• Added amenities to attract longer-term renters

These approaches are designed to keep occupancy high as the market recalibrates.

Looking Ahead

Economists predict Naples’ rental market will continue to balance in 2026, with prices stabilizing rather than retreating sharply. A moderate slowdown could keep the area more accessible — especially for residents who paused moves during the peak price years.

For renters and landlords alike, this year’s shift is a reminder: Naples isn’t immune to broader market forces, and timing can be everything in real estate.