Groundbreaking Begins for Naples’ Carnelian Hotel & Sterling’s Club, Transforming 41 Corridor

Construction is officially underway on a high-end hospitality and lifestyle project that will reshape a key section of North Naples. Preliminary site work has begun at 5400 U.S. 41 North, the longtime site of the former Bowland Beacon bowling alley, where developers are building The Carnelian Hotel and its attached Sterling’s Club private social and wellness destination.

The project marks a major milestone for Collier County’s luxury development landscape, bringing a six-story, 70-suite hotel paired with an ultra-exclusive club to one of Naples’ busiest corridors just across from Waterside Shops.

A New Luxury Hub for Naples

The Carnelian project represents a significant investment in Naples’ hospitality and lifestyle market. The hotel portion will consist of 70 club-level suites, with design elements that blend refined architecture and modern sophistication. These suites will overlook U.S. 41 and surrounding neighborhoods, offering premium guest experiences alongside amenities that elevate Naples’ allure for visitors and locals alike.

Sterling’s Club — situated within the hotel building — is being pitched as a next-generation private club that pairs sophisticated social space with cultural, wellness, and dining programming. Spanning tens of thousands of square feet, the club will include dedicated areas for fine dining, social lounges, and wellness facilities — creating an integrated destination that fuses hospitality with lifestyle amenities.

From Bowling Alley to Boutique Landmark

The location itself signals a shift in land use along this segment of U.S. 41. The site served the community as a bowling alley for decades before closing in late 2024. The removal of that structure has opened the door for redevelopment that aligns with broader commercial trends in the Naples market — where luxury hotels, retail, and lifestyle services are increasingly clustered near major intersections and shopping destinations.

The official groundbreaking ceremony is scheduled to mark the transition from demolition and grading to vertical construction in the coming weeks, with developers and local officials expected to highlight the project’s potential to boost tourism, local employment, and property values.

Economic and Community Impact

For residents and businesses in Naples, the Carnelian development could have multiple ripple effects. New construction typically means temporary boosts in local hiring for trades, logistics, and services tied to the build. Once open, both the hotel and Sterling’s Club are expected to draw visitors from outside the region, increasing demand for local dining, retail, cultural, and recreational amenities.

From a real estate perspective, introducing a high-end boutique hotel and affiliated private club adds to Naples’ growing roster of luxury hospitality offerings, potentially strengthening Collier County’s profile as a destination for upscale tourism and lifestyle experiences.

Looking Ahead

With construction now underway, attention will turn to the project’s completion timeline. Officials and developers are projecting openings that could come as early as late 2026, setting the stage for new hospitality and social programming to debut alongside seasonally high visitor traffic.

As this corner of Naples evolves, The Carnelian and Sterling’s Club are poised to become standout additions — blending luxury hospitality with lifestyle-oriented spaces that reflect local demand for refined experiences.