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Big Shifts in Naples: Business Shakeups, Tourism Boom & What’s Changing in 2026

Big Shifts in Naples: Business Shakeups, Tourism Boom & What’s Changing in 2026

Robert Desiano & Naples News Now
February 11, 2026

In partnership with

From major business openings and bold exits to a tourism surge fueled by a $10M marketing push, Naples isn’t slowing down in 2026. Add in rising rents, airport expansion plans, public health headlines, and big policy changes — and it’s shaping up to be one of the most consequential stretches of the year. Here’s your bite-sized look at what’s moving the needle across Southwest Florida.......👇

This week’s highlights:

Major business exits and new arrivals signal a reshaping of Naples’ economic landscape
Tourism rebounds in Collier County, backed by a $10M marketing campaign
Apartment rent prices reveal where the market is heading in 2026
RSW airport announces major terminal expansion plans
Florida now requires English-only driving tests — here’s what it means locally
Measles cases reported among Ave Maria University students

🔗 2026 Business Openings & Closings in Naples: Big Exits, Bold Arrivals & What It Means for SWFL

🔗 Why Naples, Florida Is a Top City for Love at First Sight

🔗 South Naples Citrus Grove Future Uncertain as County Commission Continues Talks

🔗 Southwest Florida International Airport Getting Major Terminal Expansion — Here’s What Travelers Should Know

🔗 Dining Out Isn’t Slowing Down in Florida — Here’s Where We Rank

🔗 Tourism Is Booming Again in Collier County — And a $10M Marketing Push May Be the Reason

🔗 Florida Now Requires English-Only Driving Tests — Here’s What It Means for Drivers

🔗 Your Week In Naples At A Glance 2/11/26 - 2/17/26

🔗 Dozens of Ave Maria University Students Have Had Measles This Semester

🔗 Apartment Rent Prices in Naples: What the Latest Data Shows

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