Apartment Rent Prices in Naples: What the Latest Data Shows

Renting in Naples has never exactly been cheap — but 2026 is shaping up to look a little different than the peak frenzy of the past few years.

New rental market data show that while Naples remains one of the most expensive places to rent in Florida, prices have begun to ease slightly compared to recent highs. The average apartment rent in Naples currently sits around $1,883 per month. One-bedroom units hover close to that figure, while two-bedroom apartments average roughly $2,200. Three-bedroom units typically land closer to $2,600 or more, depending on location and amenities.

Those numbers still place Naples well above the national average, reflecting continued demand for Southwest Florida living. However, there is a notable shift happening beneath the surface.

Year over year, average rents in Naples are down modestly — roughly 4% to 5% compared to last year. That equates to about a $90 monthly decrease in median rent, signaling that the aggressive price acceleration seen during and immediately after the pandemic is beginning to normalize. In other words, rents aren’t collapsing — they’re stabilizing.

Several factors are contributing to the change. Inventory levels across parts of Florida have increased, giving renters slightly more negotiating power than they had in 2022 or 2023. At the same time, higher interest rates have slowed some in-migration momentum, easing extreme demand pressure in certain segments of the market.

That said, Naples remains highly segmented. Luxury units in Downtown Naples, Old Naples and waterfront areas continue to command premium pricing. Smaller upscale units in those areas can easily reach $3,500 to $5,000 per month, particularly in amenity-rich communities with pools, concierge services and proximity to Fifth Avenue South or the beach.

Meanwhile, neighborhoods such as Golden Gate, Central Naples and parts of North Naples offer comparatively more moderate pricing, though “moderate” in Naples still often means mid-$1,500s to mid-$2,000s for standard units. For many working families, that continues to present affordability challenges.

Population growth also remains part of the equation. Even with cooling trends, Southwest Florida continues to attract retirees, remote workers and relocating families from higher-cost states. Many newcomers arrive with significant home equity or higher household incomes, helping sustain elevated rental price points.

The broader takeaway is this: Naples’ rental market is no longer in rapid escalation mode, but it hasn’t become inexpensive either. The pace has slowed, giving renters a bit more breathing room, yet average costs remain among the highest in Florida.

For residents considering a move, flexibility in neighborhood choice and unit size may offer the most leverage. For investors and property owners, stabilization may signal a shift from explosive growth to steady returns.

In 2026, Naples rents are no longer surging — they’re settling. But in a market defined by desirability and limited coastal land, “settling” still comes at a premium.